Director of Global Franchise Strategy
Company: VirtualVocations
Location: Mission Viejo
Posted on: November 20, 2024
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Job Description:
A company is looking for a Director, Global Franchise Strategy
to lead brand strategy for a cross-platform play and entertainment
franchise.
Key Responsibilities
Create global brand strategy and target audience prioritization
Develop brand positioning, guidelines, and storytelling across all
platforms
Lead cross-functional collaboration with various teams to implement
the brand strategy
Required Qualifications
10+ years of experience in brand leadership and strategy within
games, media, or entertainment
Proven ability to drive projects within a matrixed organization
Strong interpersonal and relationship management skills
Ability to curate and interpret data to develop actionable
recommendations
BA/BS or equivalent experience preferred
Keywords: VirtualVocations, Arcadia , Director of Global Franchise Strategy, Executive , Mission Viejo, California
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